About Whiteground

Merging Dimensions, Breaking Conventions

WHITEGROUND is a multi-disciplinary design practice striving for consistency with refined languages. We are a team of seasoned and forward-thinking architects and designers who strive to break the conventions with our expertise in Architecture, Interior Design, Branding and Graphic Design.

We are committed to achieving a consistent brand image and design for our audiences through cross-media innovation and immersive design solutions. We believe constant processes of trial and experiments lead to the new discovery of storytelling and identity. We aim to challenge the norms by exploring the use of visual expressions in spatial design contexts that excel people’s expectations. 

‘White’ to us, represents a space, where the creative process is started, like a canvas; while ‘Ground’ being the meaning of essence and basis, we hope our works are created on the basis of its pure motivation.

Founders

Chris Tsui

Director & Co-founder

M.ARCH HKU, BAAS (1st Hon) HKU, RIBA

Being an architect and arch-viz artist, Chris Chun-Shing Tsui is specialized in portraying architectural design to its utmost and communicating its qualities through various dimensions. Passionate about cinematography, 3D visual arts and visual technology, his interest lies in exploring architectural design in narratives with multi-disciplinary approaches and its representation in spatial experience. In 2018, Chris co-founded WHITEGROUND, a creative studio brings architecture and branding together which intends to reinvestigate possibilities of design and representation in multi-dimensions.  

Formerly worked in Heatherwick Studio, KPF and CL3 Architects, Chris has been involved in architecture and interior design in diverse scales of built projects in China and Hong Kong. He was also a part-time lecturer at the HKDI, City University of Hong Kong and teaching assistant at HKU. Graduated from the University of Hong Kong with Master of Architecture degree, his keen enthusiasm in design competitions has awarded him multiples international design awards and qualifications, including the Young Design Talent Special Mention Award (2013), the Wharf Architecture Design Internship and 2018 Taipei International Design Award Golden Award in Public Space Design.

Jason Kwan

Director & Co-founder

Kwan has over 10 years experience of working with a range of companies and brands across multiple platforms, such as City of Dreams, Swire Properties and K11, to deliver exceptional creative solutions—from brand identity, prints, typography to websites as well as various forms of printed matter.

Every piece of his work demonstrates his exclusive approach to answering briefs, and occasionally, stubborn determination for perfection—it’s etched into his souls that he never settles for second best. His unique aesthetic sensibility was developed during his defining years in the school of design, Hong Kong Polytechnic University, as well as a fervent thirst for exploring the unknown. As a new page of his career, he strives to create long-lasting designs and continue to challenge the norms by exploring the use of mixed graphics in spatial design contexts.

Selected Clients

Artemis

Bluebell Group

City of Dreams

CK Hutchison Holdings Limited

CL3 Architects

Constant

CTF

Goldin Group

Harbour City

Heatherwick Studio

Hong Kong Architecture Centre

Hong Kong International Airport

Hugo Boss

Husband Retail Consultant

Index Architecture

K11

LAAB Architects

M+, West Kowloon HK

Mr Paul & Partners

Positive Partnership

RTHK

Rutonjee Centre

SapientRazorfish

Soul Marketing

Swire Properties

Visa

Woods Bagot

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